Jordan Taylor is not a typical homeschool graduate. He earns a living making
YouTube videos, and his show, Blimey Cow, has hundreds of thousands of followers.
Hear how Jordan got started—on this week’s Homeschool
Heartbeat, with your host Mike Smith.
Mike Smith: Our guest this week is Jordan Taylor. He’s a
homeschool graduate and one of the creators of the popular YouTube channel Blimey
Cow. Welcome to the program, Jordan!
Jordan Taylor: Hey, thank you so much for having me.
“Funny with a hint of truth” [0:29]
Mike: Jordan, tell us about Blimey Cow. What is it, exactly?
Jordan: Blimey Cow is a YouTube channel that me and my brother
started 10 years ago, now. So that’s what we do—YouTube videos, funny
with a hint of truth.
Mike: So you tell us how you got started, but why did you
actually start it?
Jordan: Well, you know, we were homeschooled—my family, and
my brother and I, and my sister. And we just wanted to make home videos with our
friends. And that was a great way for us to all connect and, you know, get to hang
out with each other.
Mike: How long does it take you to do a program?
Jordan: Nowadays, it might take us two hours to film. And within
the week, it probably takes three days out of the week.
Mike: And how do you decide what you’re actually going to
Jordan: My brother mainly comes up with the ideas, and then he
writes out the script, and then me and him go over it together and, you know, tweak
it, fix some things here. You know, I tell him, “Oh yeah, this looks really
good,” or, “Everything looks really great.”
And then when we go to film, we do some improv stuff while we’re filming for
some of the scenes and things like that.
Mike: Where do you live in Tennessee?
Jordan: Nashville, actually.
Mike: Oh, you’re one of those—what’s that song?
“Cleanest country water, Nashville cats”? You’re a Nashville
Jordan: Yeah, Nashville native, so I’ve
been—I’ve lived here my whole life. It’s a pretty popular area
Mike: Oh yeah, I imagine.
Jordan: Lots of people moving here.
A day in the life [1:51]
Mike: Jordan, what does a typical day look like for the team at
Jordan: Well, it really changes on a day-to-day basis. Sometimes
we might be talking about video ideas, or we may just be shooting. Or just doing
other stuff that’s related to Blimey Cow in some way, but not
exactly—just, like, different interests that we have that, you know, we can
expand on because we have the time to do that. Because a YouTube channel is our job
so we have some time to really try and figure out what other things we like to do as
Mike: So, you’ve told us your brother’s really the
creative force behind this, but how does that all work out?
Jordan: When we were making videos just, like, our whole lives,
basically, Josh naturally was behind the camera and I was naturally in front of the
camera. He’s a very good director. And when I’m in front of the camera,
Josh is really, really good at directing me at what to do and me being able to
understand what needs to get done. And so it’s just—I don’t know,
it’s just really cool. It’s really good teamwork. We both know our roles
and we just really work well together.
Living the dream [2:51]
Mike: Jordan, you work on Blimey Cow with your sister, your
brother, and sister-in-law. What does that actually look like? How does that
Jordan: I mean, as much as you can imagine your siblings and your
relatives all working together on something. It’s not—it doesn’t
really seem like work. It just seems like, kind of, goofing off and having fun. And,
you know, having that as a living, it’s really the dream, basically.
Mike: So you guys get along okay?
Jordan: Yeah, oh yeah. Definitely.
Mike: Well, Blimey Cow has a lot of sponsors, and some very
devoted fans. How have you learned to work with these groups?
Jordan: It’s been a really cool experience to have a fan
base. I’ve heard a lot of people say that our fan base on YouTube is, like, the
nicest fan base in YouTube, period. And I really believe that—it’s been
really, really cool to get to know them a lot better through Twitter and Facebook and
stuff. It’s just been a really awesome experience.
You know, the sponsors—it’s interesting because you have to have a
business aspect to what you’re doing, and also a friendship aspect to what
you’re doing through fans and stuff. So it’s been an interesting balance
doing both of those things, but we really try and make our sponsorships people that
we would actually endorse or really use. And so it’s easy to promote them.
A virtual community [4:04]
Mike: Jordan, what do you hope to accomplish with Blimey Cow down
Jordan: I just really want to keep building our fan
base—not just for numbers, but just because I really sincerely enjoy getting to
know everybody that I’ve gotten to know. And to feel like that could get any
better is just really thrilling to me. I love getting to know people that watch our
videos. And whatever we can do to build that up so that we can connect with more
people would be awesome. I’m not exactly sure what that would
encompass—maybe do some different kinds of shows—more skit-based, not in
front of a black backdrop. But we’ll see what happens.
Mike: So what are your plans for how long you think you’ll
be doing Blimey Cow?
Jordan: That’s a good question. And that’s something
that you just kind of have to ride, and see what happens. I mean, right now
everything is going really well. Our fan base is getting older, and as we get older,
which is cool—to see the analytics and stuff, see our fan base get older and
older. That’s really cool, I mean, that opens up opportunities for us as well
to do stuff that might be a little different than the things that we used to do in
the past. At some point there’s probably going to have to be some kind of
transition for Blimey Cow and the kind of thing that we do. But, you know, that would
probably just happen naturally, and I’m not exactly sure what that would
Just be real [5:17]
Mike: Jordan, did being homeschooled help you at all as you
started Blimey Cow?
Jordan: Yeah, Blimey Cow wouldn’t have happened if we
weren’t homeschooled growing up. We wouldn’t have had the time. I got up
really early in the mornings, and finished my school, really, as fast as I could, so
that we could, you know, make videos later during the day. And I just can’t
imagine a world where that happened when I was actually going to a school. I really
don’t think it would have happened.
Mike: Well, let me ask you this: Do you have any tips for
homeschool students who would like to follow in your footsteps? What do they really
need to do to be successful?
Jordan: I’d say, just be real on YouTube. Don’t try
and do what a lot of other people are doing. Like, I didn’t even watch YouTube
when we started. Like, we started doing YouTube when YouTube first started—so,
like, 10 years now. So there wasn’t that much on there to try and duplicate.
But now it seems like a lot of people try and do the same thing that somebody else is
doing, while they’re not actually doing something that they’re actually
passionate about doing.
And so, I would just say, if you’re doing to start a YouTube channel or a
podcast, do something that you’re actually, really, really interested in, even
if it doesn’t seem like it has that big of an audience. Like, people will come
out of the woodworks. Like, I didn’t think that there were a lot of
homeschoolers out there, but then when we did a video called “Seven Lies about
Homeschoolers,” all of a sudden, like 500,000 homeschoolers came out and, you
know, started interacting with us. So I never thought that would have happened. So,
I’m sure something that you like doing—that you don’t think is very
interesting—people will watch if you are really passionate about it.
Mike: Well Jordan, it’s been a real privilege to have you
with us this week. And it’s been a real pleasure to learn more about making art
and touching the world with this exciting medium. Until next time, I’m Mike